Index was outside the bounds of the array. 文章摘要
|本期目录/Table of Contents|

[1]周 亚,张 科*. 基于网络游记文本分析的旅游目的地形象感知———以内江市为例[J].内江师范学院学报(自然科学),2021,06:75-82.
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 基于网络游记文本分析的旅游目的地形象感知———以内江市为例(PDF)

《内江师范学院学报(自然科学)》[ISSN:1671-1785/CN:51-1521/Z]

期数:
2021年06期
页码:
75-82
栏目:
出版日期:
2021-06-25

文章信息/Info

Title:
-
文章编号:
1671-1785(2021)06-0075-08
作者:
 周 亚1 张 科12*
1. 内江师范学院
2.UniversityofMalaysiaSabah
Author(s):
-
关键词:
 内容分析内江目的地形象形象感知
Keywords:
-
分类号:
F590.8
DOI:
10.13603/j.cnki.51-1621/z.2021.06.013
文献标识码:
A
摘要:
 用户生成内容在信息传播过程中发挥着重要作用,影响着游客对特定的目的地形象感知及选择动机.
基于网络文本内容分析法,以马蜂窝的115篇关于内江的网络游记文本为数据样本,使用ROSTCM6.0软件挖掘
高频词汇并进行语义网络及情感分析,对内江的旅游目的地形象进行解读和定位.研究结果指出:游客对内江的旅
游目的地形象在整体上持有积极的感知,游客对内江的人文景观的感知强度高于对自然风光的感知强度,蕴含在
人文景观中的厚重历史感是游客到访内江之后最主要的心理体验.建议将历史人文作为内江旅游目的地形象定位
的突破口,深度挖掘人文景观所蕴含的历史沉淀,优化整合资源,构建出满足潜在游客需求的内江旅游目的地形
象.
Abstract:

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备注/Memo

备注/Memo:
更新日期/Last Update: 2021-08-25